June 2025
Writing Services
A content-heavy powerhouse rebuilt to showcase decades of expertise in communications, copywriting, and social impact storytelling.
Launch Date: June 2025
INDUSTRY: Independant Business
PROJECT TYPE: Refresh Web Build
Key Challanges:
Anita's existing site needed a refresh to better reflect her evolved services and extensive portfolio. With multiple service areas (copywriting, editing, ghostwriting, communications consultancy), a growing library of articles and podcasts, and a diverse client base spanning music education, arts, wellbeing, and social justice, the site needed to be both content-rich and easy to navigate.
Our Solution:
We rebuilt the site on WordPress with multiple custom post types to manage her portfolio, articles, podcasts, and client testimonials. Complex CPT feeds power different pages, allowing content to be dynamically displayed based on category and context. The result is a site that handles serious content volume while remaining clean, accessible, and user-friendly.
Interesting Fact:
This is one of the most content-heavy sites we've built – with complex custom post type architecture managing hundreds of portfolio pieces, articles, and podcasts across multiple service categories.
Results/Impact:
Anita now has a digital home that does justice to her 20+ years of experience, showcasing her work with organisations like Youth Music, IRC, and Restore the Music – all while making it easy for potential clients to understand how she can help them win hearts and minds.
